Update: Find Mama Care is now Cradley. Read the announcement.
Hi there, I’m Bethany—mom of three, fueled by lukewarm coffee, and typing this while the same Peppa Pig episode plays for the 100th time. 👋 Between diaper duty and soccer practice, I’ve been working on something really great: an online marketplace for pregnancy and postpartum care.
This concept came from a place of personal need, and the needs of other moms in my life.
Raise your hand if you left the hospital after 2-3 nights and felt like everyone was saying, “Sayonara! Good luck with that!” but you felt totally clueless.
Why moms (and babies) need more support
- Maternal outcomes in the U.S. still lag; 18.6 women per 100,000 live births died from pregnancy-related causes in 2023 alone—and the rate is far higher for Black moms. (cdc.gov (opens in a new tab))
- A 2024 survey found 92% of moms never made it to a pelvic-floor PT after birth—even though bladder leaks and back pain complaints were running rampant in the group text. (theoriginway.com (opens in a new tab))
- And 86% of new mothers said no one gave them guidance on healing that pelvic floor in the first place. (parents.com (opens in a new tab))
Bottom line: moms need easier access to trustworthy experts now, not after another frantic Google crawl at 2 a.m.
Enter Find Mama Care
| For Moms | For Providers |
|---|---|
| ✅ Search & filter by specialty, location, insurance, telehealth, and even bedside-manner vibes. | ✅ Create a free beta profile in under 10 minutes—photo, credentials, pricing, voilà. |
| ✅ Verified reviews (think Yelp, minus the cranky dinner crowd). | ✅ Collect reviews effortlessly with shareable links—because your happy clients are your best marketing team. |
| ✅ Helpful & fun content, e.g., “How much does a doula cost?” | ✅ Boost local visibility: moms in Northern VA, DC & Maryland see you first while we’re in beta. |
| ✅ Zero cost to search or contact providers | ✅ Founding-member perks when we roll out paid tiers in 2026. |
Who you’ll find on day one
- Doulas – prenatal pep-talkers & birth-plan ninjas
- Pelvic-floor specialists – defenders of sneeze-proof jeans
- Lactation consultants – latch whisperers
- Night nurses & newborn-care specialists – the newborn heroes
- Sleep coaches – because “sleep like a baby” is wildly inaccurate
- Perinatal mental-health therapists, nutritionists, acupuncturists & more on the way
Why we’re starting in the DMV
- I live here!
- Northern Virginia, DC & Maryland boast a vibrant birth-worker community ready for a digital home.
- A tight regional beta lets us squash bugs faster than a toddler stomps Goldfish.
- Going national is next (and yes, providers outside the DMV can still join the early-access list).
How to get involved today
Moms, caregivers, and parents-to-be: Join the waitlist. You’ll get first dibs on launch, support a provider you love with a review, and zero spam.
Providers: Claim your free provider profile. Early birds help shape the platform and lock in founding-member discounts. The first 50 providers get a free-for-life membership!
Everyone else: Spread the word—forward this post to the friend who just whispered, “What even is a pelvic floor?”
Let’s build a village (with Wi-Fi)
Motherhood isn’t meant to be a solo sport. With Find Mama Care, you can find the expert help you need to build your care team. Thanks for being here from day zero. I can’t wait to grow this village with you! 💜
Bethany Founder, Find Mama Care
